PepsiCo Cuts Snack Prices Amid Consumer Pushback, With Elliott Management’s Influence
PepsiCo is reducing prices on select snacks as part of a strategic overhaul developed with activist investor Elliott Investment Management. The MOVE comes as consumers resist higher food costs, prompting manufacturers to reconsider pricing strategies. CEO Ramon Laguarta noted improved sales in test markets where lower prices were paired with increased retail shelf space.
The company's new approach includes trimming 20% of its product lineup while introducing more natural snack options. This balancing act between price reductions and product innovation aims to revitalize U.S. performance and shareholder value. However, industry analysts caution that broader food price declines remain uncertain given persistent inflationary pressures and pending tariff impacts.
